Style Connection to rep East Coast; In-Detail to rep Midwest
Dôme Deco is looking to expand its business reach into 18 states and has tapped two regional sales reps firms as its guides into these markets.
Well-established in the European market, Belgium-based Dôme Deco is laying the foundation to expand its business in 2020 and beyond in the U.S. and Canada.
Effective today, Style Connection represents the company in New England and Mid-Atlantic states, and In-Detail represents Dôme Deco in the Midwest states of Texas, Oklahoma, Louisiana and Arkansas.
“We searched out the very best sales rep groups and independent sales reps to create a top-tier sales force,” said Dôme Deco U.S. distributor Sangeeta Gupta. “This move will cover 18 states with strong road reps plus the marketing abilities of the rep organizations to work with us to actualize the potential of (our) brand.”
This announcement comes on the heels of the company’s expanded lease agreement with the Atlanta AmericasMart, where starting this year Dôme Deco will operate two on-site showrooms for double exposure at the mart during the winter and summer market seasons.
Scott McKearn, Dôme Deco’s North American sales manager, noted both firms are familiar with the company’s line of rugs and accessories from the annual Maison & Objet show in Paris.
“We know that launching in this market is a process and that we just need to market the brand with the respect it deserves and follow our strategic and methodical plan to make it a line that every interior designer and upscale home furnishings retailer is either buying from or at least familiar with,” he said.
“Putting the line in the hands of top-notch sales reps and showing our goods at the top U.S. furniture fairs are two of the key ways to make that happen.”
As part of the partnership, Dôme Deco will be participating in the Dallas Total Home & Gift Market Jan. 8-12 in In-Detail’s showroom in the World Trade Center space 500.